Video marketing has changed the way people market their brands, products, and services. It is one of the simplest and most cost-effective marketing techniques to grow one’s business. YouTube is the biggest video-sharing platform in the world. Since it only comes second to Google, your business can gain plenty of traction through YouTube. Therefore, it is the need of the hour for brands to engage with YouTube users.
YouTube Shorts is a relatively new YouTube feature. If you are unaware of what it is and how you can use it to grow your business, you have come to the right place. Continue reading to know the various ways in which you can use YouTube Shorts to expand your business:
What is YouTube Shorts?
As the name suggests, YouTube shorts are to-the-points videos. The duration of these videos ranges anywhere between 15 and 60 seconds. YouTube rolled out YouTube shorts keeping in mind people on the go and mobile users. In today’s time, not many people have the time to watch painstakingly long videos. Similarly, not all brands have the time and resources to create long videos daily. Therefore, YouTube Shorts is a great way to reach out to your audiences in a simple, cost-effective, and time-saving manner.
Top YouTube Shorts Ideas To Boost Your Business
1. Create Short Vlogs
Vlogs are a great way of connecting to your viewers. When you showcase the ordinary tidbits of your life through vlogs, your audiences feel a sense of familiarity. Not only do they get to know you better as an individual, but they are also able to connect to you well. However, when you make lengthy vlogs, you risk boring your viewers. It is here that YouTube Shorts come to your rescue. You can compile the exciting sections of your day using a standard YouTube video editor and post them as a YouTube short. A standard video editing software will help you create short vlogs seamlessly.
2. Put some storytelling to use
Storytelling is an exciting way of catching the viewers’ attention. Gone are the days when stories were super lengthy. Today, people appreciate crisp and interesting tales. If you are a business, you can create an entire series of YouTube shorts wherein you tell stories about:
The vision behind your enterprise: Your clients are supposedly your biggest cheerleaders. Make them know where you picture your firm in the next 5-10 years through an engaging storytelling video.
The Motto of your business: Companies often use short statements as their motto to win their potential clients’ trust. Imagine if a short sentence can make such a profound impact; what effect can a short video have on the clients’ psyche. Therefore, one can easily use YouTube Short to attract potential clients and retain the existing ones.
The life story of the founding member/members: Like vlogs help the viewers develop a sense of familiarity with the vlogger, a short story about the founding members and their journey will also greatly aid the business in striking a bond with its viewers.
Testimonial videos: Creating testimonial videos means getting in touch with your existing clients and asking them to record a good review video for you. However, not everybody feels confident facing the camera. YouTube Shorts entails the testimonials to be short and crisp. You can ask your loyal customers to record one-liners praising your products and services. Compile them in such a way that it resembles a storyline. This will significantly aid you in attracting more clients.
Making short storytelling videos might seem like a difficult task to some people, especially those who are not well-versed with video making. However, one can simply make use of a YouTube video editor to create high-quality storytelling YouTube shorts. There are plenty of video editing tools in the market nowadays. Some of these editors provide as many as 5,000 ready-to-use templates, tutorials, and user-friendly interfaces, among other things.
3. Make Brief ‘How To’ Videos
It is a statistically proven fact that ‘How To’ videos work the best on YouTube. As a brand or an individual creator, you can use YouTube Shorts to instruct your existing and potential clients. Nobody has the time and patience to watch hours and hours-long videos to learn something in today’s fast-paced world. Hacks are the trendiest things on the web right now. Therefore, if you have a two-ingredient recipe to share or tips on wearing one piece of clothing in five different ways, YouTube Shorts is a great platform.
4. Add some fun music to your YouTube Shorts Content
Music can make even the dullest and most mundane of things interesting. Since the time duration of YouTube Shorts content is less, sometimes it is more feasible to add music than voice-overs. There are quite a few video editors with expansive music libraries. Therefore, you can access numerous royalty-free songs when you subscribe to their resources. Create musical content when you do not want to record voice-overs for your videos. Creating content was never this easy!
5. Create Giveaway Content
YouTubers often conduct a giveaway to launch their channel/brand or when they reach a certain milestone. However, the information regarding such giveaways is incorporated into a long video that talks about other things. The drawback of including the giveaway announcements in the broader video is that sometimes loyal subscribers, clients, or viewers might miss the opportunity of participating in the giveaway. One can use YouTube Shorts as a separate space for conducting such giveaways. In this way, you can reach out to more people. The more the number of people participating in your giveaways, the better your traction gets. Moreover, it also motivates your customers to keep buying from you in anticipation of rewards.
Conclusion
YouTube Shorts is a fantastic platform for businesses to grow. Not only is it hassle-free to use, but also very impactful. Moreover, one can take the help of standard video editing software to come up with quality promotional content. Create short vlogs, narrative videos, instructional video content, and musical content, and conduct giveaways on YouTube Shorts to attract potential customers and retain the existing ones.